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The Next Big Thing is: Tap Water


There is an old expression “the customer always knows what he wants, but he rarely knows what he needs”.
Marketing is the science of identifying those needs and then developing and delivering products to meet them. Firms who play only to our ‘wants’ usually loose out to firms who fully understand our ‘needs’ - firms who […]

Let’s Sell a Bit of Hope


Recent research my British retailer Marks & Spencer on consumer attitudes to green shopping describe a particularly apathetic public with little interest in buying green.

Only a small percentage (11%) of consumers actively make green purchases, with 27% of consumers inclined towards green shopping habits – but only if it’s easy. A surprisingly high 24% claim […]