TalkClimateChange

I woke up this morning to find a blockbuster headline on the BBC news website - “US to set ‘binding’ climate goals”. Full of excitement I eagerly scanned through the article looking for more details on what promised to be a ground breaking event in climate negotiations - it’s not every day that an easy […]

There is an old expression “the customer always knows what he wants, but he rarely knows what he needs”.
Marketing is the science of identifying those needs and then developing and delivering products to meet them. Firms who play only to our ‘wants’ usually loose out to firms who fully understand our ‘needs’ - firms who […]