Comments on: More Taxes Darling? http://www.talkclimatechange.com/2008/03/16/more-taxes-darling/ The Blog that Talks about Climate Change Sun, 18 May 2008 03:10:25 +0000 http://wordpress.org/?v=2.3.2 By: ClimateHeretic http://www.talkclimatechange.com/2008/03/16/more-taxes-darling/#comment-779 ClimateHeretic Thu, 20 Mar 2008 02:50:19 +0000 http://www.talkclimatechange.com/2008/03/16/more-taxes-darling/#comment-779 We keep hearing all about consumer behaviour being the driver of change, it is not true. Consumers are fad driven and products succeed and fail not on their merits but on the base emotion of competitive envy and marketing skill. Recent Examples : Apple iPod and iPhone, Blue-Ray HD DVD none of these products was superior to the competition, yet succeeded massively. Consumer perception and creation of envy, plus marketing clout won the day. The mixed message is what causes consumers not to care, one hand is telling them to buy; CFL, solar panels, water heaters, appliances, cars but the other hand is telling them they are killing the planet through consumption, reduce your lifestyle and travel less, eat local foods only, no meat, bike to work, public transit. Confusing the consumer causes them to lose interest in what you are saying. This was elegantly shown in the shopping survey in the post.. a href="http://www.talkclimatechange.com/2008/01/23/lets-sell-a-bit-of-hope/"> Lets Sell a Bit of Hope We keep hearing all about consumer behaviour being the driver of change, it is not true. Consumers are fad driven and products succeed and fail not on their merits but on the base emotion of competitive envy and marketing skill.

Recent Examples : Apple iPod and iPhone, Blue-Ray HD DVD none of these products was superior to the competition, yet succeeded massively. Consumer perception and creation of envy, plus marketing clout won the day.

The mixed message is what causes consumers not to care, one hand is telling them to buy; CFL, solar panels, water heaters, appliances, cars but the other hand is telling them they are killing the planet through consumption, reduce your lifestyle and travel less, eat local foods only, no meat, bike to work, public transit.

Confusing the consumer causes them to lose interest in what you are saying.

This was elegantly shown in the shopping survey in the post..

a href=”http://www.talkclimatechange.com/2008/01/23/lets-sell-a-bit-of-hope/”> Lets Sell a Bit of Hope

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